From Uncertain Demand to a More Predictable Commercial Model
Oxford Summer Courses needed greater visibility and control over demand. In 2022, around 600 summer beds remained unsold, representing approximately £600,000 of committed capacity.
We helped strengthen the commercial operating model around Salesforce, connecting sales, marketing and delivery more effectively while improving qualification, pipeline discipline and forecasting.
By 2023, every planned bed had been sold and the business was able to source additional capacity with greater confidence in demand.
The project created a stronger commercial data environment and a more structured approach to forecasting ahead of the company’s eventual exit in 2025.

