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Case Studies

In Practice

From Uncertain Demand to a More Predictable Commercial Model

Oxford Summer Courses needed greater visibility and control over demand. In 2022, around 600 summer beds remained unsold, representing approximately £600,000 of committed capacity.

We helped strengthen the commercial operating model around Salesforce, connecting sales, marketing and delivery more effectively while improving qualification, pipeline discipline and forecasting.

By 2023, every planned bed had been sold and the business was able to source additional capacity with greater confidence in demand.

The project created a stronger commercial data environment and a more structured approach to forecasting ahead of the company’s eventual exit in 2025.

Opening Strategic Accounts Beyond the Existing Network

A specialist technical consultancy had built a strong reputation in a high-value, expertise-led market. But growth remained heavily dependent on senior relationships, while large contracts created additional pressure around capacity, client concentration and cash flow.

We helped the business take a more deliberate approach to strategic account development.

Rather than waiting for relationships or referrals to open new markets, the team used structured outbound activity to create conversations with major target organisations that had previously been difficult to access.

This helped strengthen pipeline structure and the discipline around commercial meetings, and the business was subsequently acquired by a major global consulting organisation.

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